Design Principles Task 1
Eric Chang / 0378298 / Bachelor of Design In Creative Media
Design Principles/Task 1
Week 2-3
For this task we are asked to describe/explain each design principles from the lecture. and we also need to give some examples for each of the design principles.
Elements Of Design:
1. Points
Points is the simplest element of design and it forms a line when being
used as a repetitive mark
2. Line
Lines can be active or static, aggressive or passive, sensual or
mechanical. They indicate directions, define boundaries of shapes and
spaces, imply volumes or solid masses, and suggest motion or emotion.
Furthermore, lines can be grouped to depict qualities of light and shadow,
forming patterns and textures.
3. Shape
Shape refers to the expanse within the outline of a two-dimensional
object. It becomes visible when a line or lines enclose an area or when an
apparent change in value, colour, or texture sets an area apart from its
surroundings. The two general categories of shapes are geometric and
organic.
4. Form
When a three-dimensional area is shaped it is called a form, when form
encloses space it is called a volume, a form is often a major elements in
sculpture.
5. Texture
In visual communication, texture refers to the tactile qualities of
surface or to the visual representation of those qualities, all surfaces
have a texture that can be experienced by touching or through visual
suggestion.
6. Space
Space is the indefinable, general receptacle of all things, in drawing,
prints and photograph we see the space of the surface all at once, the
actual space of each picture's surface is defined by its edges and within
these limited boundaries an infinite number of spatial qualities can be
implied
7. Colour
Colour is the visual byproduct of the spectrum of light as it is either
transmitted through a transparent medium or as it is absorbed and
reflected off a surface.
Hue: colours of the spectrum (yellow,black)
Value: lightness or darkness from white-grey or black
Tint: White + hue
Tone: grey + hue
Shade: black + shade
Intensity: purity of a hue
Pure Hie: most intense form of colour
Added Pigment: intensity diminished & dulled
Colour Schemes: Colour groupings that provide distinct colour
harmonies
Monochromatic: Variations in value & intensity of a single hue
Analogous: Colours that are adjacent to one another on the colour
wheel
Complementary: 2 Hues directly opposite each other on the colour
wheel
Contrast:
Contrast is the juxtaposition of strongly dissimilar elements, or in other
words contrast is using or combining certain elements together to make
something stand out and to create a focus point or visual interest.
|
| Contrast Example, source: pinterest |
The image above is a good example of contrast, where the light from the
window highlights the person below it, the yellow text used also highlights
it and separate it from the background.
Gestalt Theory:
Gestalt theory is the rule on how our eye perceives visual elements, the
rules aim to show how complex scenes can be made to more simple shapes. it
also aim to explain how our eyes perceive the shape as a single united form,
rather than the separate simpler elements involved.
Principle Of Similarity: Principle where our brain crafts a link
between elements of a similar nature.
Principle Of Continuation: Principle where our eye follow the
paths, lines and curves of a design, and prefers to see a continuous
flow
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Principle Of Closure: Principle where our eyes prefer to see the
complete shapes if the visual elements are not complete, we could complete
the shape by filling in the missing visual information.
Principle Of Proximity: Principle where we ensure the related
elements are placed together and any other unrelated elements should be
spaced apart.
Principle Of Figure/Ground: The Principle where objects are
perceived as being either placed in the foreground or the
background.
Law Of Symmetry: the principle where elements are to be seen
together as a group.
Balance:
Balance means the distribution of visual weight in the work of design, it is
also the visual equilibrium of the elements that causes the total image to
appear balanced.
Symmetrical Balance:
Symmetrical balance is where the elements on either side of a central axis
are a mirror of each other, which creates a sense of stability and
formality.
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| Symmetrical Balance Examples |
Asymmetrical Balance:
Asymmetrical balance means having unequal weight on each side of the
composition, and that one side of the composition might contain a dominant
element which could be balanced by a couple or lesser focal points on the
other side.
|
| Asymmetrical Balance Examples |
The Golden Ratio:
also known as phi, the golden ratio is a mathematical concept and a number
that goes on indefinitely (1.618), the golden ration is seen as a symbol of
perfect beauty and is used by designers and digital artists to bring
harmony, structure and aesthetic appeal to their work.
Rule Of Thirds:
It's a composition guideline to create more dynamism to a work of
design/film/painting, the image would be divided evenly into thirds, both
horizontally and vertically and the subject of the image would be placed at
the intersection of those dividing lines or a long one of the lines itself.
|
| Rule Of thirds |
Emphasis:
emphasis is usually used to create dominance and focus in a design work,
various elements can be used to create emphasis such as colour,shapes or
value to achieve dominance.
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|
| Emphasis |
Repetition:
Repetition in design principles refers to the consistent use of visual
elements like colors, shapes, textures, or patterns throughout a design to
create unity, reinforce branding, and establish a sense of cohesion and
rhythm.
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|
| Repetition |
Movement:
Movement means the design leads the eye in, around, and through a
composition, movement or motion occurs when the object seems to be moving in
a visual image. and movement in a visual image comes from the kinds of
shapes, forms lines and curves that are used.
|
| Movement Example |
Alignment:
Placement of elements in a way that edges line up along common rows or
columns, or their bodies along a common center.
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|
| Alignment |
Harmony:
Harmony involves the selection of elements that share a common trait, this
means that the elements in the design fit together (same theme, aesthetic
style or mood)
|
| Harmony Examples |
Unity:
This refers to the repetition of some elements throughout the design,
whether the're colors shapes or materials. Unity occurs when the elements
are composed in such a way that they are balanced and give a sense of
oneness creating a theme.
|
| Unity |
Scale:
Scale refers to the relative size of different elements in a design.
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| Scale Example |
Proportion:
Proportion is the relationship between two or more in a composition and how
they compare to one another (size,color,quantity, degree, setting).
|
| Proportion Example |
Symbol:
A sign shape or an object that could be used to represent something, symbol
could also provide or convey information, equivalent to one or more
sentences of text or even a whole story.
|
| Symbol Example |
Word and Image:
in design, when word and image are combined, they create a powerful and
effective communication tool, the word could provide context for the image
and then the image could help illustrate the word.
|
| Word and Image Example |
|
| The Starry Night |
Title: The Starry Night
Artist: Vincent Van Gogh
Year: June 1889
Size: 73,7 x 92.1 cm
Writeup:
Since I was a kid I always loved this painting by Vincent, the reason is that
the art is very calming to look at. and also this painting uses blue as the
primary color, which is my favorite color. also, I always loved scenery (such
as the village) which is also present in this artwork.
A little fun fact about this painting is that this painting was created while
Vincent van Gogh was in an asylum and his painting is often seen as his mental
state at the time, some people believed that the skies in the painting
represent his emotional turmoil and the village provides the sense of calm and
stability.
From the painting we can see that there are a few design principles, the first
one is Movement, We can this on the sky where there are swirling
patterns that create a motion, this is also to help draw the viewer's
attention. Next is Contrast. From the painting we can also see that
there is some contrast, we can see this in the tall black building which makes
a separation from the blue skies. Last is Unity, we can see this in the
consistent color and texture that Vincent uses for this painting.
Feedback:
Week 3: Dr. Charles said that my work for task 1 is good and also complies with the MIB.
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