Intercultural Design
Eric Chang (0378298)
Bachelor of Design in Creative Media
Intercultural Design
Instruction:
Lecture:
Week 1: Culture and Design
Today, we live in a visual information culture, where visuals are a powerful
persuasive medium to provide most of our information about the world.
Data shows that 40% of people respond more to visuals than text, 90% of
information transmitted to the brain is visual and visuals are processed
60,000x faster in the brain than text.
Visuals are:
- Everything that can be seen (This definition is wide and all inclusive, including nature)
- & Everything produced or created by humans that can be seen (for the purpose of visual representation)
Examples:
- Cultural Nuances
- Symbolism
- Context
Design Significance:
We are able to identify the social cultural & political sphere where the
design elements reside by understanding the design significance of the
graphics in its cultural studies, philosophy sociology and origin history.
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Design System |
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| Design System Sphere |
Cultural sensitivity goes beyond aesthetics, it also include functionality,
usability and the overall user experience.
Design Sensitivity:
Cultural Sensitivity awareness:
Symbolism and imagery:
Certain symbols and images may carry different meanings in different
cultures, and as a designers we should be mindful of potential cultural
interpretations to avoid misunderstandings.
Typography and Language: Picking a fonts and text styles are
culturally appropriate and is important, considering language variations and
ensuring accurate translations is also crucial for reaching diverse
audiences.
Color Considerations: Colors can also have cultural significance and
their meaning may vary across different societies. by understanding the
cultural associations of colours, could help a designers to pick appropriate
colors.
Addressing Cultural Sensitivity:
Inclusive Design: Designers should
strive to create a products and experiences that are accessible and
inclusive for people from various cultural backgrounds, including those with
different abilities and needs.
Localization: Designers
should adapt designs that have specific cultural context through
localisation, this can enhance the relevance and acceptance of a product or
service.
User Research: Conducting
through user research including ethnographic studies and user testing across
diverse grounps helps designers gain insights into cultural preferences and
behaviour.
Cultural awareness training: Design teams could benefit from cultural awareness training to develop a
deeper understanding of diverse perspectives and sensitivities.
Task 1 - Proposal
Task 1 Presentation:
Task 2 - Data Collection
Task 3 - Final Project
Task 3 Presentation:
Reflections:
Experience:
During the 7 weeks that i learned intercultural design, i learned a lot
about teamwork. At first i was having a hard time to connect with my
teammates, thankfully i managed to bond with them quite quickly. I think
the part that my team struggle the most is finding the right time to do
our discussion.
Observation:
For the assignment that we are given we have decided to do a research on
stained glass. I think that integrating stained glass to everyday products
is quite challenging.
Findings:
Although integrating stained glass to everyday design is challenging. My
team managed to do it nicely, the most important thing is to never give up
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